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ScaleUp
Transition your business from founder-led to scalable sales in just 84 days, for less than the cost of hiring a junior business dev.
Who it's for
Founders who need to transition from founder-led sales to a scalable sales function
Where it's held
Remotely
How long
12 weeks
Why it helps
Qualified leads, a stable new business pipeline and time to focus on scaling your business.
Some of the problems we solve
”All of our business has come from referrals but repeat business is drying up and I’m worried about where new business will come from.”
”I don’t think we’re charging enough but I don’t want to lose the business because of price.”
”We don’t have enough runway to hire an experienced new biz director but we can’t risk investing in a junior biz dev who doesn’t get sales.”
The ScaleUp Program
We help B2B startups to transition from founder led sales to a scalable sales function in just 84 days.
Using the same eight-step methodology that has helped multiple founders to transition from founder-led sales, we’ll work through a 12 week program to define, set up, execute and handover a simple, repeatable, scalable sales & marketing engine. Then we’ll help you to onboard a cost effective growth coordinator who I mentor as they continue to execute.
For less than the cost of hiring a junior business development person and without the stress of hiring, training, micro-managing and probably firing them, you get a simple, repeatable, scalable, sales & marketing engine that delivers qualified leads, stabilises your new business pipeline and importantly, frees you up to focus on scaling your business.
This hands on program is delivered via weekly 1:1 sessions supported by asynchronous communications (screen records, voicenotes and messaging) along with a suite of text and video articles, fit for purpose templates and generative AI guidance.
Our tried and tested ‘Eight Step’ methodology
Defining your Ideal Customer Profile (ICP) and why they need you
Crafting your message
Developing a simple pricing strategy
Identifying the channels where you can engage your customers
Defining and documenting your sales process
Building an actionable plan and timeline
Setting up your sales & marketing engine
Execution
Our Guarantee
If you haven’t had 5 new leads by the end of the 12 week programme, we’ll keep working for free until you have.
Sales & Marketing Surgery
Every Friday, I offer founders one free of charge ‘Sales & Marketing Surgery’ slot to help break down your single, biggest sales and marketing challenge and develop a simple plan to go away and tackle it.
Who we've done it for...
Why we do it
From employee No1 to MD of a successful B2B SaaS business, I repeatedly came up against the same issue - how do I scale our sales when everything relies on me and I have zero sales and marketing budget.
Through test and learn over a 4 year period, I built myself a simple, repeatable, scalable sales, marketing and growth engine that consistently delivered 2-5 MQL meetings per week. And the important thing, it required less than $300 pcm in SaaS tool subscriptions, zero marketing and advertising budgets and very little oversight.
However, behind the scenes, I had become somewhat disillusioned in my role so I quit my job without a plan. My wife suggested that I could help other founder-led, B2B StartUps to build their own growth engines, which I was sceptical of at first but the seed had been planted...
Having bootstrapped my programme to get it off the ground, I've now delivered it to multiple founders as a simple, teachable, 12 week programme.
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